A Deal!

Kobo is Toronto-based alternative to Amazon's Kindle. The company has its own e-reader devices, its own catalog of books, and phone and desktop apps—it boasts 30 million users and a global reach.  You can use Overdrive and Libby to access library books on your Kobo device. 

I'm not trying to sell it, but it has an appeal. 

And, after So. Many. Tries. there's a Kobo book deal on She Taught Me Everything. Whooot whoot!

Kobo users will get 30% off the cover price for the next couple of weeks. It's advertised by newsletter and on the site's "deals page."

If you're curious for details, I give up something like 45% of my royalties during this time in exchange for Kobo promoting the title to readers who might like it.  
 
My marketing efforts, admittedly, lack an overarching logical framework. There's a lot of seat-of-the-pants, learn-as-I-go, last-minute efforts to figure how this or that works. All to the new neurological pathways good, right?

In any case, I have been trying for a Kobo deal from the beginning.

Which has meant every couple of weeks, I visit my author page on Kobo and apply for a deal. After the rejection shows up in my e-mail, I wander back and apply some more.  

​It's a mild exercise; my expectations are low and their rejections are gentle.

Kobo has not been a huge seller of the book (Amazon has the numbers), but it continues to find new readers there and I do have reviews on the site (a key element to sell any book is proof that the book exists!).

I did put together a couple of videos for the various social media (O TikTok! O Insty! Hello Facebook!), but If my strategy were a bit more organized, I'd stack promotions on this Kobo deal.  Alas, I have been wrestling with novel 2 and my ducks are not in a row. They are flapping and quacking like mad, honestly.

But I do salute and celebrate this victory. Thanks Kobo!

Kobo user? I want to know about it — drop me a line in the comments.